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Information Exchange

The “Information Exchange” is a monthly publication of the Michigan Cattlemen’s Association which offers approximately 500 members a timely update on current events and MCA achievements on behalf of the beef industry in Michigan.

Advertising in the Information Exchange 

• Advertising deadline is the first day of each month.
• Publication is circulated approximately the 2^nd or 3^rd week of the month.
• Interested advertisers should contact Kathleen at MCA at 517-347-8117.      
• Brochures or Inserts may be included in the newsletter.  
• Rates are as follows:
• MCA Producers Member:             $150
• Agri-Business MCA Member:        $200
• Non-Member                                $250

The Michigan Cattleman Magazine

The Michigan Cattleman is the official publication of the Michigan Cattlemen’s Association.  Circulation of the quarterly magazine is approximately 3,000.  The magazine serves as a communication tool for all facets of Michigan’s cattle industry including cow/calf and seed stock producers, cattle feeders, stockers, agribusinesses, the Animal Science Department of Michigan State University, MSU-Extension, state breed associations, national organizations, the Michigan beef check-off and the Michigan Cattlemen’s Association.

Each issue focuses on an aspect of the industry.  Topics are as follows:

ISSUE            THEME                      MAILED            DEADLINE   Spring             MI Beef Expo              March                February 1 Summer         Summer Round-Up       May                   April 1
Fall                  Fall Sales / Feeder     September         August 1 Winter             Membership                December         November 1

General Information
All editorial and advertising is subject to publisher approval and space availability.

Closing Dates:  Closing is the first of the month prior to publication.  The Michigan Cattleman is mailed the first week of the publication month. 

Sending Materials: Materials should be sent to 2145 University Park Drive Suite 300, Okemos, MI 48864 or emailed to micattlemen@aol.com. 

Proofs: Proofs are furnished upon request.  If you would like a proof, please submit your materials well in advance of the deadline.  Materials are kept for 12 months and then destroyed unless advised differently by an advertiser or agency.

Position: Requested positions are not guaranteed unless stated as a paid position.  Check rate schedule for inside front, inside back and back cover.  Back cover must be at least two color, cost of two color is included on rate card, 4 color is additional.  Availability is subject to publisher approval.

Advertising Rates: Check rate schedule for black and white advertisements.  Spot color is an additional $100 per color.  Full color is an additional $300 above the black and white rate. 

Payment: Invoices are prepared following the publication of the magazine.  Payment is due within 30 days from the date of the invoice.  Late payments are subject to a 1.5% monthly finance charge.

Contract Discount: Advertisers can purchase a contract which includes 10% off the cost of four issues.  Ad copy can be changed at any time during the contract period and ads do not have to be placed in consecutive issues.  Call MCA to set up your magazine contract. 

Breed Association Discount: Breed associations may purchase advertising space for 350/full page and $225/half page contract.  A one year, one page contract earns the organization four additional pages of free editorial space.  Only two free pages (three pages total including contract page) may be used per issue.  Free pages cannot be held over from one contract to the next.  One check from the organization must accompany a completed contract and material to be advertised.  Ad copy can be changed at any time during the contract period and ads do not have to be placed in consecutive issues.  Call MCA to set up your breed association contract. 

Inserts/Supplement: Available on request, first come first served.  Rates and size specifications upon request.  Please provide a sample to receive an exact quote for insertion orders.  Send 3,100 copies to be inserted. 

National Advertising: Companies of a national scope are asked to work through our national advertising agency:  The Powell Group, Inc.; Attn. Lance Brown, 4162-B Carmichael Ct., Montgomery, AL 36106, Phone 334-271-6100.

Publisher’s Notes

The Michigan Cattleman magazine is printed on sheet fed offset, four color process on 70# gloss enamel paper using 170-line screen.  Final trim size is 8.5” x 11” with color bleed available on all sides, saddle-stiched together. 

Copy: It is important that advertising or editorial copy submitted be as clear and legible as possible. Typewritten copy is preferred and may be sent on disk, cd-rom or via email.

Artwork/Logos: Must be submitted black and white, clean and true to detail for the best possible reproduction. 300 dpi or higher for color and grayscale and 800 dpi or higher for line art.  Scanned images must be in CMYK for PMS color.

Photos: For best appearance, please send original photo.  All photos will be returned.

Negatives: Right reading, emulsion side down, 133-170 line screen, send positive print.

Digital Requirements: We will accept files on the following disk formats: Iomega Zip 100, CD-ROM or 3” floppy disk.  All linked graphics must be collected for output and included on the disk.  All fonts used in   layout must also be included on the disk along with a list of fonts used.  We will accept either Macintosh or PC file formats.  PageMaker is the preferred layout program for all ad materials. 

Michigan Beef Producer Advertising Rates:

Ad Type          Beef Producer         Ad Size Options
                        1 Ad       4 Ads        (Width/Height)
Full page         $350       $315          7 1/4” x 10”
2/3 page           $300       $270          7 1/4” x 6 1/2”
1/2 page           $225       $203          7 1/4” x 5”  
                                                       3 1/2” x 10”
1/3 page           $175       $158          7 1/4” x 3 1/4”  
                                                       2 1/4” x 10”
1/4 page           $140       $126          3 1/2” x 5” 
                                                       2 1/4” x 7 1/2”  
                                                       7 1/4” x 2 1/4”
1/8 page           $100       $90           3 1/2” x 2 1/2” 
                                                       2 1/4” x 3 1/2”
Business Card   $50        $45           2 1/4” x 1 1/2”  
Classified          $25        $23           First 25 words
                         $0.25      $0.25        Each additional word
One Color         $100       $100         Additional per color
Four Color         $300      $300         Additional for full color
Inside Covers    $390       $351         7 1/4” x 10”
Back Cover       $665       $599         7 1/4” x 10”

Michigan Commercial/Out-of-State Producer Advertising Rates:
Ad Type            Commercial          Ad Size Options
                         1 Ad       4 Ads       (Width/Height)
Full page          $410       $369          7 1/4” x 10”
2/3 page            $330       $297          7 1/4” x 6 1/2”
1/2 page            $275       $248          7 1/4” x 5”
                                                        3 1/2” x 10”
1/3 page            $200       $180          7 1/4” x 3 1/4”  
                                                        2 1/4” x 10”
1/4 page            $165       $149          3 1/2” x 5”  
                                                        2 1/4” x 7 1/2”   
                                                        7 1/4” x 2 1/4”
1/8 page            $137       $124         3 1/2” x 2 1/2”  
                                                        2 1/4” x 3 1/2”
Business Card    $82        $74           2 1/4” x 1 1/2”  
Classified           $55        $50           First 25 words
                          $0.25      $0.25        Each additional word
One Color          $100       $100         Additional per color
Four Color         $300       $300         Additional for full color
Inside Covers     $450       $405         7 1/4” x 10”
Back Cover        $725       $653         7 1/4” x 10”

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